‘Tis the season! The holidays are the perfect time for your brand to bring out some fun holiday-focused products. Why? Because with all the family gatherings, gift giving and celebrations, dressing up for the holidays is what every household does! The Holidays are also a great time to blow through your inventory by offering sales, BOGOs, and other incentives for customers to take advantage of. Christmas is even more special as it is one of the most favorite holidays for people. Everyone wants an outfit that matches the magical and sparkly vibes of the holiday in Christmas fashion. Which means, it is your time to shine!
Imagine sequins that shine like stars, velvets that are as soft as the clouds and colours so beautiful that you skip a beat, and knitted sweaters which feel like a warm hug on a chilly December evening. Christmas fashion isn’t just about looking good; it’s about feeling festive, joyful, and confident.
This time of year is when people absolutely love to shop. Not only for themselves but for their friends and family too. Because it is the tradition of Christmas to give the people you love the things they love. This means it is an amazing time to launch Christmas special apparel. So, why not give your customers every reason to fall in love with your collection?
Let’s dive right into the Christmas trends which will win everyone’s hearts this year:
1. Sequined Everything
Christmas is the season of sparkle, and nothing screams festive more than sequins. Sequins in the past have gotten a bad rap for being cheap and tacky, but every trend is cyclical and this season sequins are IN. They’re perfect for holiday parties or New Year’s Eve celebrations, making them an easy sell for your customers who want to stand out. Offer options in gold, silver, and deep jewel tones, because everyone loves a bit of drama in their wardrobe during the holidays. The manufacturing of sequins have also gotten better and don’t feel as sharp and scratchy. Think about using sequins either all over or in strategic areas like pockets, the lapel of a jacket, or perhaps a fun graphic. Sequins are sure to win hearts, especially in Christmas clothing women’s fashion
2. Velvet Touch
Velvet has this magical way of making any outfit feel cozy yet luxurious. Think velvet slip dresses, tailored blazers, or wide-leg trousers. Deep colors like emerald green, ruby red, and midnight blue are festive favourites. Your customers will love how these pieces can transition effortlessly from Christmas dinners to evening cocktails and they will experience a Christmas in royal fashion. Velvet can also be worn all throughout Fall and Winter, so think about lasting designs that work from around October to February.
3. Festive Pajama Sets
Matching pyjamas aren’t just a Christmas tradition, they’re an entire vibe. Think beyond the holiday morning and picture cozy plaid flannels or sleek red-and-white satin sets. They’re perfect for family photos, movie nights, or just relaxing by the fireplace. To make them even more appealing, offer coordinating sets for everyone, families, couples, and even pets. Matching PJs are no longer just clothing; they’re a statement of togetherness. Now, you can of course go for the overtly Christmas vibes of red and white and plaid, but you can also go for something more modern and timeless like hunter green and cream windowpane plaid or solid deep navy sets with gold embroidery.
4. Lace Not Just For the Bedroom
Lace dresses and tops add a touch of elegance to holiday wardrobes and also touch on the trend of intimate-wear being worn everyday. Whether it’s a classic black lace dress for evening events or a lacy red top paired with high-waisted trousers, these pieces are versatile and timeless. Think of designing styles like slip dresses, camisol tanks, or kimonos and utilize lace as trimming around the hems, sleeves, or neckline.
5. Oversized Faux Coats
Faux coats can never go out of fashion. They are cozy, they are stylish, they are timeless, and they are simply iconic. And they can create the most perfect Christmas look too! With the advancement of faux fur fiber manufacturing, the hand feel and look can get really close to the real thing.
Neutral tones like cream or beige are timeless and versatile, while bold options like leopard print add that extra flair for anyone who loves to stand out.
Oversized styles are especially trendy, offering both comfort and a luxurious vibe. Understand that faux fur fabric will be very expensive, so be mindful in your design to not overdesign and let the fabric shine. Whether it’s a cropped version for a casual look or a long, dramatic silhouette for evening plans, these coats are the perfect mix of warmth and glamour. They’re a must-have for any winter collection!
6. Picking the Right Red and Green Shade
Red and green are the ultimate Christmas colors, but they don’t have to feel boring or predictable. Old fashion Christmas? Some things just never grow old, but this season, it’s all about reimagining these classics in fresh and exciting ways. Instead of your typical bright red and forest green, think about picking deeper and slightly muted shades like burgundy, oxblood, or wine reds and hunter, sage, and oregano greens. Also think about instead of pairing these colors with stark white, maybe go more cream, beige, or gold.
7. Sparkly Denim
Denim gets a festive makeover with embellishments like rhinestones, sequins, or embroidered holiday designs. Sparkly jeans or jackets are perfect for casual Christmas get-togethers or a festive brunch look. Pair them with simple tops and ankle boots to show your customers how they can rock this trend effortlessly.
8. Cozy Knitwear with a Twist
You say Christmas, we picture cozy knitwear and warm sweaters in blue, red and all the Christmas vibes.
Winters are incomplete without sweaters and cardigans but this holiday, you will give them an exciting upgrade. Imagine cozy knit but embezzled with little sequins and pearls and beads. Fancy right? Just perfect for the holiday celebrations.
Holiday-themed patterns, like snowflakes, stars, or even playful winter characters, can add a touch of fun for those who love the festive spirit. Oversized designs are still a hit, especially when paired with trendy details like balloon sleeves or chunky turtlenecks.
Don’t stop at just the tops, matching knit skirts, scarves, or even headbands can complete the look and make it irresistible. These pieces aren’t just for lounging; they can be styled for casual outings, holiday brunches, or even office celebrations. By adding these unique touches to your knitwear collection, you’re creating options that are cozy, stylish, and perfect for the season.
Final Thoughts
The holidays are the perfect time to win hearts because there is so much your brand can do! It’s Christmas and people want to be a little extra. And, your clothing brand can give people just that. Shiny sequined dresses, warm sweaters that are knitted in the colours of the holiday, haux coats that are fancy but cozy and perfect for the chilly December nights and beautifully embellished denims can be the highlights of your Christmas collection.
In this season, people don’t only love to buy for themselves, but it is the tradition of Christmas to buy gifts for your friends and family too. Everyone wants something a little bit Christmas special. No matter if it is a fancy party or just a cozy little gathering with the family, nobody wants to be dressed in plain, normal clothes. It will feel like a nightmare before Christmas clothing.
So, this Christmas, make sure your brand makes the holiday a little more merrier with the Christmas special clothes!